The 100% viral video solution
Kevin Watanabe's boss had a problem. Which meant Kevin had a problem.
Every year, every employee of the company had to go through a refresher training course in ethics. It was critical that everyone be on the same page in their highly-regulated industry. As Director of Human Resources this was one of Kevin's least-enjoyable responsibilities.
Despite Kevin's best efforts to come up with training that was easy for everyone to complete, it always took a couple of months to get to that magic 100% completion number.
His boss was tired of starting every managers meeting with pleas to get everyone to goad their staff to watch the video.
The boss was clear: FIND A WAY!
So after spending a couple of hours checking the catalogs of some video training companies, only to find more boring content, Kevin came to a realization.
Two person viral video crew There are videos that everyone rushes to view-- funny You-Tube videos made by amatuers that get passed around the web. Would it be possible to turn their annual ethics training into a viral video?
Could he take the experts on ethics issues in his company, form a team with some folks from other depts, and make a video that everyone would want to see?
That they'd gladly pass the link along in emails? He was pretty sure he had the content covered, but what about the actual process of making the videos?
That's where VidTeams comes in. Your people know better than anyone the issues in your company. We coach them, and provide the equipment and expertise, so they can make a viral video that will be watched, and remembered. We edit it so it stays short and snappy, and on message. And everyone wants to see it, to see their fellow employees as video stars.



