howardg's blog

It seemed to us that in a competitive real estate market it might be useful to create a short video to show some of the features of a particular property. In order to use video that way you need to define your audience. Are they going to be interested in the view of the mountains? The industrial kitchen appliances? Still, on a very surface level, if you get more prospects to look at a place (without having to drive there and actually look at it) you're bound to gain something - maybe an extra $100 per month in rent?

An old aphorism states we need to crawl before we walk, and we need to walk before we run. Useful though this may be, most of what's useful work these days compares more to auto assembly or repair. Where do you begin to learn?

A video project involves a lot of elements and stages:
Concept
Script
Locations
Talent
Equipment
Schedules
Budgets
Skills
Editing
Music